Postbox india Offline#
Postbox india tv#

When they stopped for fresh water at the Cape, they would leave their letters under a big stone, from where they were collected by the next ship going in the opposite direction. From the seventeenth century onwards Dutch and English ships made long voyages around the Cape of Good Hope.

The genesis of the present day Letter Box lies in ‘Stone Post’.

Historically they have been of different shapes and sizes, combining functionally while also representing the authority of the state and its prerogative of being the sole provider of postal service in the country.

The Letter Box has witnessed the phases of change and evolution of postal services in our country as well as in the rest of the world, and has itself undergone several incarnations. Unassuming, yet instantly recognizable, the letter box has been part and parcel of our everyday lives, an icon of stability in an ever-changing world.

The ubiquitous letter box is perhaps the best symbol of the outreach of the postal service in the remotest corners of India.

Postbox india tv#

Issued for : In the sesquicentennial year, the Department of Posts is proud to issue a set of four commemorative postage stamps depicting the Victorian Letter Box, the Penfold Letter Box, the Cylindrical Letter Box and the TV type box, respectively. There is no better time than now.A Miniature Sheet consisting of 4 nos of postage stamps on the 150 years of Indian Post :

The Postbox aims to cater to a large segment of people, rather than remain a niche player.

Postbox india Offline#

So we are launching our first offline space in Chennai in March.” Madhuvanthi says, “We’ve been getting multiple requests about whether we have an offline space. There are plans to take the omni-channel route too. The Postbox claims that their success lies in the fact that there are now over 300 artisans across the country that are back to believing in the craft they grew up with, strengthening it, and willing to even scale it up. Those who manufacture our leather products also do it for brands like Land Rover,” he adds. The city is not too costly, it’s a leather hub, and provides proximity to artisans from Pondicherry. “It’s a virgin market - there are not many startups like this. Designer bags and accessories which stand out with their style definitely have a market, especially with the likes of Chumbak and TheCrazyMe establishing themselves.īeing based in Chennai has its merits, Nikhil says. They claim to have 100 percent annual growth. The Postbox is now a team of 13 - in marketing, operations, design, and customer experience. We implemented that, although he did not invest,” says Nikhil. He told us to scale vertically in one, before across verticals, for better brand recall. We got clarity about taking our brand forward. He wanted to know where the leather was coming from and how old it was. It was a unique pitching, not on metrics and numbers, but around product and strategy. “When funds were drying up, we emailed everyone - including Ratan Tata. Soon Chennai Angels pitched in, as did Facebook’s Ritesh Mehta (who heads economic policies for Southeast Asia), and Bengaluru-based theatre artist Aruna Ganesh Ram. So Ramaraj put in the bridge round and introduced them to Kanwaljit Singh. Since they were bootstrapped at the time, The Postbox couldn’t scale beyond a point although they were making Rs 15–16 lakh per month. Sify founder and lead investor at Chennai Angels R Ramaraj was their mentor. Mentors and fundingĪs with most startups, The Postbox’s toughest moment was when they were raising funds. They come with a utility factor, so we ask the customer how we can make it better,” Nikhil adds. A lot of our products have changed since the launch.

“For instance, after getting customer feedback, we added key holders inside bags so that finding the key is easier. Any sort of important utility change is then taken back to the production team,” Nikhil says.Ībout feedback on product design, the team considers how it will affect product positioning and pricing and impact customer experience. “Every product after the sampling stage is tested by the team on an everyday basis for almost 14–21 days. Based on the analysis, we decide on what to act upon and what to eliminate and what makes sense in the long run. “Every time a new product is launched, we reach out to the first 50 customers after 14–21 days of having the product delivered to them, and we ask them specific questions. In terms of product feedback, it works two ways.